Understanding the ROI of Your Communications Program

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Are your communications strategies effective? Knowing the basics of professional practice that’s proven successful. Communication programs and practices can and should have meaningful measures of success to build on progress.

Are your communications strategies effective? Knowing the basics of professional practice that’s proven successful. Communication programs and practices can and should have meaningful measures of success to build on progress.

Topics we’ll cover:

  • Understanding the 4 Step RACE Model (research, action planning, communications implementation, and evaluation)

  • Effective and quick ways to accomplish each the 4 steps

  • How to analyze communication strategies

  • Looking beyond the razzle / dazzle to results

  • Evaluation is accountability

Meet the Instructor: Frank Kwan


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