Creating a Strong Culture of School Communications

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Sharing the good word about your district’s schools is everyone’s job, not just those with PR or Communications in their job title. The average number of a staff person’s interactions with the community can average 7-10 each week. Multiply those interactions times the number of staff and it can translate into hundreds or even thousands of opportunities each week to carry your district’s message.

Join a veteran school communications expert to discuss staff members’ potential as ambassadors and explore practical ways - formal and informal - to empower staff to lean into that role.

Sharing the good word about your district’s schools is everyone’s job, not just those with PR or Communications in their job title. The average number of a staff person’s interactions with the community can average 7-10 each week. Multiply those interactions times the number of staff and it can translate into hundreds or even thousands of opportunities each week to carry your district’s message.

Join a veteran school communications expert to discuss staff members’ potential as ambassadors and explore practical ways - formal and informal - to empower staff to lean into that role.

Topics we’ll cover include:

  • Discover the potential of staff as district ambassadors.

  • Effective tools to empower staff to communicate with families and the community.

  • Care and feeding of staff as communicators / ambassadors.

  • Maintaining momentum throughout the year.

Meet the Instructor: Frank Kwan


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