Effective communication is essential for leaders to achieve short- and long-term organizational goals. A strong communication plan that is tightly aligned with your strategic plan is the reference point to assess progress and exploit new opportunities within the context of your available resources. But developing a communication plan can feel overwhelming and time-consuming. The truth is that communication plans do not need to be large or complex. In fact, in organizations without a dedicated public relations professional, a simple, flexible plan is more likely to actually be followed.
This course is designed for leaders in public and nonprofit organizations who want to enhance their communication abilities and lead with greater impact, as well as for anyone assigned the role of communications.
Effective communication is essential for leaders to achieve short- and long-term organizational goals. A strong communication plan that is tightly aligned with your strategic plan is the reference point to assess progress and exploit new opportunities within the context of your available resources. But developing a communication plan can feel overwhelming and time-consuming. The truth is that communication plans do not need to be large or complex. In fact, in organizations without a dedicated public relations professional, a simple, flexible plan is more likely to actually be followed.
This course is designed for leaders in public and nonprofit organizations who want to enhance their communication abilities and lead with greater impact, as well as for anyone assigned the role of communications.
The topics we’ll cover include:
Identifying key audiences and their communication needs
How to engage others to help create tightly-focused primary messages
Communications tools inventory: what it is and how to use it
How to draft an actionable timeline, share the work, and evaluate your efforts
Annual planning includes what to do - and what to stop doing
