When hot topics catch your community's attention, such as disciplinary action, legal issues, or labor/management conflicts, one of the hardest parts is figuring out what to say when you can't say much. Saying ‘no comment' just won't do, so what can you say?
Walk through a veteran communication strategist’s tried and true approach to engaging the community appropriately and respectfully around these kinds of difficult issues. Come away with key ideas and talking points you can share with your leadership team so everyone can approach the issue consistently and appropriately... and so nobody feels caught off guard in the grocery store produce aisle when a curious community member asks about the topic du jour.
When hot topics catch your community's attention, such as disciplinary action, legal issues, or labor/management conflicts, one of the hardest parts is figuring out what to say when you can't say much. Saying ‘no comment' just won't do, so what can you say?
Walk through a veteran communication strategist’s tried and true approach to engaging the community appropriately and respectfully around these kinds of difficult issues. Come away with key ideas and talking points you can share with your leadership team so everyone can approach the issue consistently and appropriately... and so nobody feels caught off guard in the grocery store produce aisle when a curious community member asks about the topic du jour.
The topics we’ll cover include:
A review of situations that call for confidentiality.
Strategies for honoring confidentiality while maintaining a posture of transparency.
Specific examples of what you can always talk about.
An exploration of “bridging” and how to do it without being evasive.
How to gracefully extricate yourself from an untimely or unwanted conversation.
