Strategies for Non-PR Staff Tasked with Communications

$0.00

In smaller school districts, it’s common for everyone to “wear multiple hats.” This session is designed for those who handle communications even though it is not their area of professional training. 

Learn the basics of effective organizational communication and how to address the needs of your audience. You will gain strategies and tips to maximize the impact of every message you write, bring consistency and efficiency to your efforts, and navigate critical incidents with calm competence. While this class stands on its own, it also pairs well with the session on simple communications planning.

In smaller school districts, it’s common for everyone to “wear multiple hats.” This session is designed for those who handle communications even though it is not their area of professional training. 

Learn the basics of effective organizational communication and how to address the needs of your audience. You will gain strategies and tips to maximize the impact of every message you write, bring consistency and efficiency to your efforts, and navigate critical incidents with calm competence. While this class stands on its own, it also pairs well with the session on simple communications planning.

The topics we’ll cover include:

  • The Communications Pyramid: What it is and how it can help ensure your community engagement is comprehensive

  • Listening as a leadership and trust-building strategy, with scalable ways to go about it

  • Tips to help you write something once and repurpose it for multiple uses

  • The basics of crisis communications

Meet the Instructor: J.Marie


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