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The way you navigate the first 24 to 72 hours of a critical incident sets the tone for how your schools will get through the crisis. When a serious issue is unfolding, staff and families are mad or traumatized, and the media is calling ... you want to convey calm competence. Handle the situation poorly, and the negative effects could live on for years. Handle it well, and your organization can actually grow stronger.
Join veteran communications strategist and crisis response manager, J.Marie, to learn how to conduct a quick, effective situation analysis, identify the constituents you need to connect with first, develop key messages, and craft and implement a messaging timeline. You'll come away with a basic communications plan outline you can customize and apply to any critical incident, as well as tips and strategies to help you be ready to do and say the right things when a challenging issue arises.
The way you navigate the first 24 to 72 hours of a critical incident sets the tone for how your schools will get through the crisis. When a serious issue is unfolding, staff and families are mad or traumatized, and the media is calling ... you want to convey calm competence. Handle the situation poorly, and the negative effects could live on for years. Handle it well, and your organization can actually grow stronger.
Join veteran communications strategist and crisis response manager, J.Marie, to learn how to conduct a quick, effective situation analysis, identify the constituents you need to connect with first, develop key messages, and craft and implement a messaging timeline. You'll come away with a basic communications plan outline you can customize and apply to any critical incident, as well as tips and strategies to help you be ready to do and say the right things when a challenging issue arises.
