School PR is not ‘Fluff’
Strategic Communications Paves the Way for Important Work to Get Done
Have you ever heard someone refer to communications as “fluff” — as if to indicate that it doesn’t add meaningful value for an organization?
I have. Dozens of times, in fact, and it couldn’t be further from the truth.
Communications as an organizational function is a strategic force that blends data-driven, time-tested techniques with a human focus. We communicate not just because it feels good to do so, but because it's crucial. Clear, proactive, engaging communications are essential for accomplishing everything else a school district hopes to achieve on behalf of its students. Never just a one-way street, thoughtful communication work creates a genuine dialogue that brings people along from the start.
“Never just a one-way street, thoughtful communication work creates a genuine dialogue that brings people along from the start.”
At J.Marie & Associates, our approach is rooted in the belief that every child deserves a quality education that prepares them to be well-rounded adults, engaged in the world around them and acting as contributing citizens in our shared democracy. While we primarily work with adults in school leadership roles, our focus is always on the students, families, and communities we serve.
We believe that public education is a cornerstone of a healthy democracy, a place where local voices can truly make a difference. School leaders are more effective when they meaningfully engage with their communities. When done well, this engagement is not just about sharing information; it's about building trust.
With years of experience and a deep understanding of the complexities of education systems, we strive to leave organizations better than we found them.
We find this work to be joyful, but it’s far from fluff.